The Cult Brand About to Blow Up

It’s a good day to be a fashion lover. Thanks mostly to Instagram, the options for covetable pieces are boundless (and won’t blow your rent money / child’s college tuition).

The naysayer might even go so far as to claim there are “too many” choices. It can seem like a new brand it popping up on your feed on the daily! But there are a few undeniable leaders of the pack who’ve already garnered a cult following and are set to flood your #ootd search in 2018.

These are the It brands you need to know to look in-the-know head-to-toe in 2018.

The Clothing: CMEO Collective


When did Australia become such a fashion capital? CMEO Collective is just one of the seemingly dozens of on-point brands coming out of the sunny Down Under. Their designs are truly standout — they’re not afraid to play with color and pattern, and their silhouettes strike that precise balance between sophisticated and sexy.

The Bag: goldno.8

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goldno.8 is only a year old and already been featured publications like in Cosmo and Bustle, to name just a few. Their bags check all the boxes: top quality, versatile but chic designs and a founder story you can feel great about supporting (a woman entrepreneur and immigrant success story). Every aspect of their bags is custom and made in the USA, and they are guaranteed to be the most customizable purse / gym bag / clutch you’ve ever owned.

The Accents: J. Hannah

Ethically sourced and made in the USA, J. Hannah jewelry designs delicate touches of bling that are already being talked about in Vogue and Racked. Their sleek, minimalist designs go with everything and instantly upgrade any outfit. It’s the perfect Never-Take-It-Off jewelry.

The Shoes: Dear Frances

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Dear Frances is serious about quality, but has a lot of fun with style. Their designs run the gamut from classic leather boots to color-blocked heeled loafers. Made by artisans in Italy, you can expect shoes that handle your day-to-day without showing too much wear-and-tear.

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